Turning travel stories into a distinctive visual identity
2024
Visual identity
Reismol.nl is a travel blog that inspires travelers to discover what the world has to offer. Bodien shares her travel experiences in her own way through short, captivating articles and breathtaking photography. With her stunning photos, she gives her followers a unique glimpse into landscapes and cultures from around the world. She is a “mole” (a nod to her last name) who is always on the lookout for adventure and new experiences, and she tries to convince other travelers to venture off the beaten path.
The new visual identity reflects the heart of Reismol: authentic travel stories told with curiosity and warmth. The branding combines earthy tones, clean typography, and organic shapes inspired by nature and exploration. The full delivery included a brand identity system with logo, color palette, typography, and brand elements, all documented in detailed brand guidelines. Together, these elements give Reismol a consistent and recognizable visual voice across the website, social media, and future travel content.
Wat geweldig dit Luc, zo blij mee! Wat een werk heb je erin gestoken, mega bedankt! Ik ben super blij met de huisstijl! Ik zal je zeker aanraden aan anderen.
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Bodien Mol
owner Reismol.nl
